WHERE TO PLACE SPONSOR LOGOS ON YOUR TEAM JERSEY

Sponsors are a vital part of team funding, and proper logo placement on jerseys can attract and retain sponsors. Here's the professional guide to placing sponsor logos on your team jerseys.

PRIMARY SPONSOR: CENTER CHEST

The most prominent and valuable position. This is where the main sponsor's logo goes — large and clearly visible in photos, TV coverage, and from the stands. The center chest position commands the highest sponsorship value and should be reserved for your biggest supporter.

SECONDARY SPONSOR: BACK OF JERSEY

Below the player name and number, the lower back area offers good visibility during play (especially in cricket when batsmen face the bowler). This is typically the second-most valuable sponsor position.

SLEEVE SPONSORS

Both sleeves can carry sponsor logos. This position is visible in side-angle photos and during specific actions (bowling, throwing). Sleeve sponsors are usually smaller in size and lower in value than chest or back positions.

COLLAR AND WAISTBAND

These micro-positions are used by professional teams for additional sponsors. Small logos on the collar or along the jersey's hem provide subtle branding. While less visible, they add up in sponsorship value.

SIZING GUIDELINES

Primary chest sponsor: approximately 15-20cm wide. Back sponsor: 10-15cm wide. Sleeve sponsor: 8-10cm wide. These sizes ensure visibility without overwhelming the jersey design. Always request high-resolution logo files from sponsors — blurry logos look unprofessional.

TIPS FOR ATTRACTING SPONSORS

Create a sponsorship deck showing the jersey with marked logo positions and estimated visibility. Share your team's social media following and event schedule. Offer multi-season deals for better rates. And always deliver on promised visibility — tag sponsors in team photos and social media posts.

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